Lamar Advertising Supports Dolly Parton’s Imagination Library with Yearlong Digital Billboard Campaign

Lamar Advertising, a major player in outdoor advertising, has committed over $2 million in digital Out of Home media to support Dolly Parton's Imagination Library throughout 2025. This in-kind partnership, succeeding collaborations with Boys & Girls Club and Make-A-Wish, aims to bolster awareness, donations, and child enrolment for the literacy programme. The Imagination Library, founded in 1995, provides free, age-appropriate books to children until they reach five years old. Jeff Conyers, President of The Dollywood Foundation, hailed the partnership as a significant contribution to the Library's 30th-anniversary celebrations. Sean Reilly, CEO of Lamar Advertising, emphasised the company's commitment to amplifying the Library's message across its extensive digital network. The Imagination Library currently distributes over 3 million books monthly across the US, Canada, the UK, Australia and Ireland, and is primarily funded by Dolly Parton and local community partners, demonstrating the growing importance of corporate philanthropy in children's literacy. Read More