Streaming solstice and printing presses: Willie O’Reilly on this year’s media trends

The media landscape has undergone significant transformation this year, driven by rapid technological advancements, according to Willie O’Reilly. Video has become the dominant form of communication, permeating not only social media platforms like TikTok and Instagram but also institutions previously unfamiliar with audio-visual mediums. This shift presents both opportunities and challenges for the construction industry. The increasing reliance on video for marketing, training, and project updates necessitates investment in digital infrastructure and skills development. However, it also offers avenues for enhanced stakeholder engagement, improved communication of complex projects, and more effective safety protocols. Companies must adapt to this evolving media environment to maintain competitiveness and effectively manage their operations. Read More